Business
| Majestic MRSS Launches Eye Tracker |
| By : Raj Sharma | Previous | Next |
| Posted on : 31 Oct, 2009 | Total Views : 21 |
Majestic Market Research (Majestic MRSS) has launched VAERM - Visual Attention and Emotional Response Measurement tool.
The highlights of the services are as below: -
It is known that a significant percentage of all decisions throughout life are based on emotions – only afterwards people rationalize buying decisions based on cognitive thinking and facts. Based on among others pupil dilation, blinks and gaze properties, this tool measures the immediate emotional response. In other words it goes behind the so called curtains of consciousness and is a perfect complement for subjective methods such as focus groups, in-depth interviews and traditional surveys.
With Attention Tool, you can accurately determine Visual Attention for an individual or a group of respondents who have been exposed to a video clip. The respondent is exposed to a stimuli (Typically a print advertisement / hoarding advertisement / video clip) whilst their gaze data is continuously captured and saved for later analysis.
Typical Market Applications comprises of:
1. TV Ad pre-test
2. In store point of sale (POS) & Shelves
3. Outdoor Advertisements
4. Movie/TV product placements & Trailer Advertisements
5. Flash Banners & Websites (For Web applications)
Written By : Raj Sharma
