Arts And Entertainment
| SPECTRA MULTIMEDIA ANNOUNCES “BIGG DADA” - FIRST REALITY SHOW FOR MARATHI TV |
| By : Futuristic Media Network | Previous | Next |
| Posted on : 22 Jun, 2009 | Total Views : 154 |
Now Marathi Television can boast of its own Reality Shows and what better way to start it than with a version of the World-famous Bigg Brother and Bigg Boss (in India).
Spectra Multimedia and Living Talent announced a Reality Show customized specially for the Marathi audience and aptly named as "Bigg Dada". Spokesperson and publicist for Spectra Multimedia, Flynn Remedios refused to reveal any further details of the show expect for the following, "Keeping in mind the universal appeal and popularity of the show, we would like to bring to our Marathi viewers a native or local version of the show. However, the format and content would be definitely different and customized to suit the slightly traditional and conservative Marathi viewers and audience, particularly in smaller towns and even villages of Maharashtra, he added.
Spectra Multimedia also announced that Bigg Dada was the first in a line of Reality Shows that it plans to produce for regional television. "We plan to produce Reality Shows for most regional language TV channels including Bengali, Tamil, Telegu, Kannada and Punjabi," said Flynn Remedios.
While the Reality Show Bigg Dada will be produced and directed by Spectra Multimedia, Living Talent will conduct the auditions and do the selection of the candidates for the show. About 25 per cent of the 30-odd candidates are expected to be regional celebrities and 75 per cent will be commoners. The Reality Show Bigg Dada will also be dubbed in Hindi and English so that viewers all over India can enjoy it, added Flynn Remedios.
Earlier, the Mumbai-based Film and TV software Production House Spectra Multimedia had signed a 3-film deal with upcoming regional actress Priyankaa in May. All three films will be made in Marathi and are expected to be completed by this year-end or mid 2010. While one film is a family comedy, another is based on a historical story. The third and last film is expected to be a suspense thriller, according to a release issued by the company. Spectra Multimedia through its distribution partners will release these films all over the country, he added.
By virtue of this 3-film deal, actress Priyankaa is into a two-year exclusive artiste management contract with Spectra Multimedia who will handle all her film, advertising, endorsement and branding assignments.
Written By : Futuristic Media Network
